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Cultivating Rice’s Potential with Technologies

Aired: July 1, 2022 (UTC)


Rice is a dietary staple of Japan, yet consumption continues to drop each year. Rice consumption per capita is just half what it was fifty years ago.

In light of this crisis, people are using the latest technologies in production and processing to help rice stage a comeback.

A startup is partnering with JAXA and utilizing space data to produce delicious rice.

Meanwhile, Toyo Rice is promoting a nutrient-rich rice powder developed with its proprietary technologies and pursuing new value. We follow their activities on the rice front.


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