Cultivating Rice’s Potential with Technologies
Aired: July 1, 2022 (UTC)
Information
Rice is a dietary staple of Japan, yet consumption continues to drop each year. Rice consumption per capita is just half what it was fifty years ago.
In light of this crisis, people are using the latest technologies in production and processing to help rice stage a comeback.
A startup is partnering with JAXA and utilizing space data to produce delicious rice.
Meanwhile, Toyo Rice is promoting a nutrient-rich rice powder developed with its proprietary technologies and pursuing new value. We follow their activities on the rice front.
Gallery
More Videos To Explore
Our Series
Renowned Japanese chefs visit European wineries participating in FOODEX WINE, then showcase original dishes paired with exquisite wines
Delive into the natural and cultural richness of Japan's National Parks.
Featuring the stunning natural landscapes of Japan's National Parks, and the rich culture shaped there in harmony with nature.
This series explores the allure of traditional culture thriving in Fukui, a region rich in nature facing the Sea of Japan.
We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
This series will feature how various culture in modern Japan and overseas blend together and influence each other.
More Information
