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Cultivating Rice’s Potential with Technologies
Aired: July 1, 2022 (UTC)
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Rice is a dietary staple of Japan, yet consumption continues to drop each year. Rice consumption per capita is just half what it was fifty years ago.
In light of this crisis, people are using the latest technologies in production and processing to help rice stage a comeback.
A startup is partnering with JAXA and utilizing space data to produce delicious rice.
Meanwhile, Toyo Rice is promoting a nutrient-rich rice powder developed with its proprietary technologies and pursuing new value. We follow their activities on the rice front.
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Our Series
The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
This series will feature how various culture in modern Japan and overseas blend together and influence each other.
We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
This series is the third set of productionsof the ASEAN Now and the Futureproject.
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