A representative of a shopping area in disaster-hit Kesennuma visited Kobe for insights as to how his community might recover. Kobe also experienced a massive earthquake, in 1995. People there shared their stories of rebuilding as well as advice, such as the importance of conducting business face-to-face. As an outgrowth of the visit, a collaboration developed involving Kesennuma's Murasaki Shrine Pumpkin Festival and a product from Kobe's leather industry, the "Pumpkin Keychain." The program documents the bond between the cities and their efforts to promote Kesennuma to visitors as a step toward recovery.

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