A Tiny Distillery’s Awamori Challenge

VOD for this program is no longer available.

Aired: September 01, 2017 (UTC)


In the Reihoku area of Kochi Prefecture, a shochu distillery with only 4 employees, self-professed to be the smallest in Japan, has taken on the challenge to make a local brand of Awamori, a type of distilled spirit known to be produced in Okinawa. The distillery uses an award-winning brand of rice produced in Kochi. The masterminds behind its production is a group of people who have migrated to Reihoku from other parts of Japan. Their aim is to reinvent Reihoku area’s charm and appeal, and build up ties in the region. The program documents the distillery’s sales manager who moved to Reihoku from Kyoto, and the big challenges of the tiny distillery.


More Videos To Explore

Our Series

Trailblazers We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
The Heart of Fukui This series explores the allure of traditional culture thriving in Fukui, a region rich in nature facing the Sea of Japan.
SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Exploring the Lands of the Ainu In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
J-Entertainment Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
Check Other Series