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Spirit of Resilience
Raising Fruit with Style
Aired: January 28, 2021 (UTC)
Information
Growing fruit with personality. That’s the goal of a group of young farmers in Niigata Prefecture. They’re trying to raise the international profile of their region through humor, unique promotional ideas, and innovative agricultural techniques. As older farmers in the area retire, these young people are stepping in to preserve and promote local traditions. And like many entrepreneurs, they’re finding ways to engage new audiences even in the dark days of the COVID-19 pandemic.
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Our Series
The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
This series will feature how various culture in modern Japan and overseas blend together and influence each other.
We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
This series is the third set of productionsof the ASEAN Now and the Futureproject.
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