Spirit of Resilience

Raising Fruit with Style

Aired: January 28, 2021 (UTC)


Growing fruit with personality. That’s the goal of a group of young farmers in Niigata Prefecture. They’re trying to raise the international profile of their region through humor, unique promotional ideas, and innovative agricultural techniques. As older farmers in the area retire, these young people are stepping in to preserve and promote local traditions. And like many entrepreneurs, they’re finding ways to engage new audiences even in the dark days of the COVID-19 pandemic.


Our Series

Trailblazers We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
The Heart of Fukui This series explores the allure of traditional culture thriving in Fukui, a region rich in nature facing the Sea of Japan.
SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Exploring the Lands of the Ainu In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
J-Entertainment Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
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