Spirit of Resilience

Apples and Pop Idols

Aired: January 30, 2021 (UTC)


When a businessperson in Japan’s apple capital, rural Aomori Prefecture, announced that he was putting together a performing group to promote local agriculture, people scoffed. Now, 20 years later, this group of “idols” have made their mark beyond their hometown, gaining popularity across Japan. But they haven’t abandoned their local roots. And in the midst of the pandemic, they’re launching new initiatives, hoping to stay connected with their fans and make a difference in their hometown.


Our Series

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Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
The Heart of Fukui This series explores the allure of traditional culture thriving in Fukui, a region rich in nature facing the Sea of Japan.
SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Exploring the Lands of the Ainu In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
J-Entertainment Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
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