Spirit of Resilience

Action Figures Lead the Way

Aired: March 11, 2021 (UTC)


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Japanese anime and manga have gained passionate fans across the globe. So a tradition-steeped town in Tottori Prefecture has teamed up with a major manufacturer of action figures to translate that passion into tourist visits. There’s a new factory and an action figure museum. Even the buses and street signs feature popular characters. The COVID-19 pandemic has reduced the number of visitors from overseas, but people here are using this time to plan for even better things to come.

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