Our site uses cookies and other technologies to give you the best possible experience. By using this site you are consenting to their use and accept our policies. Learn more...

The Next 100 Years

Contributing Sustainable Value

VOD for this program is no longer available.

Aired: May 11, 2018 (UTC)


When President and CEO Kazuhiro Tsuga took the helm at Panasonic in 2012, the company was struggling with poor sales of digital products for consumers. He made the decision to transform and diversify the company's activities in order to expand Panasonic's contributions to customers.
One step in this process was to move more in the direction of selling to businesses, B2B, rather than to consumers, B2C. One key figure in the development of Panasonic's B2B activities has been Yasuyuki Higuchi, the president of group member Connected Solutions Company, otherwise known as CNS.
In Part 2 of two programs, we learn how Higuchi's career began with and returned to Panasonic. We see how he is now spearheading developments in robots, face recognition technology and product tagging in order to address challenges faced by retailers and others on the front line of demographic change in Japan. Higuchi takes inspiration from the words of founder Konosuke Matsushita, who spoke of the need to "start anew every day." Under his leadership, new business ideas tested in Japan are being moved out into the international market, where they will contribute to the sustainability of Panasonic itself.


More Videos To Explore

Our Series

SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Trailblazers We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
Exploring the Lands of the Ainu In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
J-Entertainment Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
ASEAN Now and the Future Ⅲ: Plastics in the Ocean This series is the third set of productionsof the ASEAN Now and the Futureproject.
Check Other Series