Traveling in Resilient Tohoku
Amazing Food, People & Hospitality
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Join an expedition to Tohoku, a region rich with natural beauty, unique historic culture, and growing popularity worldwide as a tourist destination. While thriving today, the area has faced challenges ranging from natural disasters to the pandemic, demonstrating remarkable resilience each time through the ingenuity and dedication of its people.
In this program, our reporter Maxwell Powers visits Akita, Miyagi, and Iwate prefectures with highlights including Akita’s "Yuki no Bijin" sake, revived through community bonds after the 2023 floods, Miyagi’s oyster industry, which innovated and recovered following the 2011 Great East Japan Earthquake, and Iwate’s traditional "Wanko Soba” noodles, whose popularity skyrocketed with tourists looking forward to the end of the pandemic, and beyond.
Through these stories and experiences, including beloved izakaya pub culture and local delicacies, this program showcases the enduring charms of Tohoku’s food and drink, as well as the strength its people. An inspiring example of resilience for the entire world.
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