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Tokushima Specialties Go Global

Aired: February 24, 2023 (UTC)


Tokushima Prefecture serves as the gateway to the Shikoku region from the mainland metropolises. Its local specialties include sudachi citrus from the field, wakame seaweed from the ocean, and traditional craft items.
A project was launched to establish new sales channels for these products in Tokyo and Europe. Products were curated around the theme of Japan Blue—an indigo shade that brings to mind Tokushima’s clear waters—to provide lifestyle inspiration.
We follow the trailblazers who are taking the project forward.



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