Kimono Evangelist Motoji Keita

VOD for this program is no longer available.

Aired: Jul 14, 2023 (UTC)


Kimono evangelist Motoji Keita, who owns kimono fabric shops in Ginza, wants to communicate the traditional garment’s appeal to a wide demographic.
He takes customers who have bought kimono to silk-raising farms to observe the process from thread-making to dyeing. Through this, he hopes to promote the exquisite handiwork that goes into kimono culture.
He is also pursuing new techniques with young artisans, layering tradition with innovation.



More Videos To Explore

Our Series

Trailblazers We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Catch Japan Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
The Heart of Fukui This series explores the allure of traditional culture thriving in Fukui, a region rich in nature facing the Sea of Japan.
SPIRIT OF JAPAN The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
Explore Japan This series will feature how various culture in modern Japan and overseas blend together and influence each other.
Exploring the Lands of the Ainu In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
J-Entertainment Infotainment show featuring young artists full of talent with their unique sense of “Japan.”
Check Other Series