Trailblazers
Matsuri Promoter Kato Yuko
Aired: Mar 15, 2024 (UTC)
Information
Matsuri promoter Kato Yuko sees Japanese festivals, or matsuri, as the soul of Japan. However, many could soon disappear due to an aging and shrinking population.
To reverse this trend, Kato founded a company specializing in festival promotion and is involved in over a hundred a year, from nationally-recognized extravaganzas to local events.
Her innovative ideas include selling premium seats for a famous Tohoku festival, organizing ritual dance performances at an aquarium, and creating a permanent stage for matsuri performances at a famous tourist spot in Shinjuku.
We follow her as she takes creative steps to promote Japan’s festivals and bring cheer.
PREVIEW
Gallery
More Videos To Explore
Our Series
We follow Japan’s trailblazers breaking new ground in various fields and discover the purpose that keeps them moving forward.
Explore a colorful variety of modern Japan’s most popular topics, including food, technology, ecology and regional promotions, with a focus on the innovative ideas and passionate effort from the people behind it all.
Featuring the stunning natural landscapes of Japan's National Parks, and the rich culture shaped there in harmony with nature.
This series explores the allure of traditional culture thriving in Fukui, a region rich in nature facing the Sea of Japan.
The program introduces the history and wisdom behind Japan’s technological strength and specialties, which are helping to revitalize regional areas of the country.
This series will feature how various culture in modern Japan and overseas blend together and influence each other.
In this series, we visit areas in Hokkaido with deep connections to the Ainu living there and showcase their prayers, dances, and traditional ceremonies passed down through generations.
More Information
