Trailblazers
Revitalizing the Old Castle Town of Tamba Sasayama
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At the heart of Tamba Sasayama City is a historical castle town. Visitors come to savor its autumn delights and stroll streets lined with traditional houses.
Once facing the threat of depopulation, the town was revitalized by the opening of a hotel that turned empty old houses into guest rooms and the subsequent opening of restaurants and shops by enterprising individuals.
Its revitalization strategy was dubbed the “Sasayama Model” and has been gaining nationwide attention. We examine this strategy and a new tourism style the town is exploring.
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